Dubai for Visitors

The Social Media Forum is an exclusive invitation only two-day strategic forum focusing on the latest trends in social media and exploring how GCC organisations can use social media more effectively within their overall strategy. Discover essential tools to engage your customers in ways that are impossible via the more ’traditional’ media and engage in dialogue with world and regional experts and thought leaders in the social media sector.

Today, customers are empowered with blogs, Facebook groups, recommendation engines and social networking sites; they now eagerly share their opinion about your organisation without your permission and involvement.

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Bad feedback on Twitter can destroy your company and good feedback can be worth US$ 1.5m in free PR. The impact of social media is huge and will inevitably change the region’s news media, PR and Marketing landscape permanently. Customers talk about your company when and where they want, are you listening?

For the first time in the Middle East a group of social media experts, thought leaders and media and communications leaders will come together to discuss the impact and future of social media on the regions marketing, media & communications industries.

The Social Media Forum is an exclusive two-day strategic forum focusing on the latest trends in social media and exploringhow GCC organisations can use social media more effectively within their overall strategy. Discover essential tools to engage your customers in ways that are impossible via the more ‘traditional’ media.